Tinder Male To Female Ratio 2021
Male To Female Ratio On Tinder. December 26, 2020 by admin. Tinder is a notorious dating app. Heard, hear, it’s only for casual hookups. You could get a real serious relationship out of. Tankovska, Jan 27, 2021 According to April 2020 survey data of adults in the United States, 17 percent of male respondents were currently using Tinder. Only seven percent of female.
Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.
Male To Female Ratio On Dating Apps
A recent study by Mobile Journey Marketing cloud provider Ogury reveals a massive gender imbalance amongst dating app users in various countries. This imbalance was greatest in Italy – where 91% of dating app users are male.
Key findings include:
• 85% of the UK’s dating app user base is male. On Tinder this figure is even higher, with roughly one female user for every nine male users.
• Tinder is UK’s most popular online dating service, followed by Plenty of Fish, Badoo, Grindr and then Bumble. Of this top five, Grindr had the highest percentage of active users.
• Across all countries studied, people were more active on dating apps on Mondays than any other day, followed by Sunday.
American women are slightly more likely than those in Europe to use dating apps, but still only make up 27% of users overall. In comparison, only 15% of British dating app users are women. This trend was even noticeable amongst more “female-friendly” apps like Bumble, (where female users have to send the first message), whose user base is over 80% male.
Perhaps unsurprisingly, the average age of dating app users was skewed towards the younger end of the spectrum. 47% of British dating app users are between 18 and 34, rising to over 67% for Tinder. However, Grindr – the UK’s fourth most popular app – was shown to attract a far more diverse audience age-wise, with approximately a quarter of its users aged between 45 and 54 (compared to around 13% for Tinder).
Grindr also scored highly for user engagement. 72% of its users were active over the period studied, and 12.3% of active users visited the app an average of at least 4.5 times per week. In contrast, only 57% of Bumble’s users were active, and only 5.9% of these users visited the app 4.5 times per week or more.
Meanwhile, both JSwipe (an app for Jewish singles) and Silver Singles (a dating app for over 55s) have found small but dedicated followings, boasting higher user engagement than any other apps at 100%.
Tinder Male To Female Ratio 2021 Pictures
Methodology
Data insights have been sourced through Ogury’s Insights Hub in full compliance with GDPR. This study was undertaken over a three month period from 1 October 2018 to 31 December 2018 and looked at 12 million mobile users across the UK, US, France, Spain and Italy.
Source: www.ogury.com
Popular Dating apps on Android in January 2020
Everyone has either used Tinder or heard of it because of how long it held the dating app crown around the world. It even became synonymous with dating apps The Atlantic.This article will focus on the next most popular dating apps that are on track to overtake Tinder.
The chart below shows top 5 apps in Android dating category in USA as of January 2020. (note that Tinder is categorized as a Lifestyle app). Hinge and OkCupid takes the crown for being in the first and second position in both active downloads and active users category while the remaining apps are positioned according to their respective numbers.
The delta between active downloads and active users among Hinge and OkCupid is quite narrow which would indicate that most of the users who have downloaded these apps are also using them consistently. But what makes Hinge top the charts?
Hinge is the new Tinder!
According to Yahoo Finance, Hinge is currently live in US, UK, Canada, Australia, and India. And According to monthly active users data from App Ape, Hinge is on track with having fastest growing users in USA. It grew to nearly a million users in January 2020 from only hovering around +100K users at the beginning of 2019.
Demographics are key indicators for successful dating apps use cases. In the case of Hinge, demographics appear to be 64% male to 36% female users in terms of possession. This could likely be one of the key points for Hinge’s higher user base growth rate. Such kind of gender division meant that more people using Hinge might have higher chances of instantly matching with a partner they liked than they might have on other dating apps with a different ratio.
2:1 ratio in Hinge might seem unimpressive at first, but the full picture emerges when this ratio is compared to OkCupid and Tinder. The below chart taken from App Ape shows that both OkCupid and Tinder have higher unequal distribution of gender ratio than that of Hinge.
OkCupid dethroned by Hinge
The below monthly active users (MAU) line chart shows that OkCupid was dethroned by Hinge very recently. There is also a sudden dip in OkCupid’s monthly active users which is caused by its own hands. According to Marketwatch, a recent update to its app has made users to use their real names in order to use the app.
In response, some users have critiqued the new policy as a violation of privacy as they felt that this update might have made it easier for anyone to target them off of the dating platform and have quitted OkCupid in search of other secure dating platforms.
As mentioned earlier, even though Tinder is still far ahead of Hinge in terms of user base, Hinge could likely be the one to overtake Tinder, assuming that its current rate of growth will continue for a certain amount of time throughout this year.
Another likely key reason for Hinge’s dominance in this category is due to its emphasis on protecting privacy and data security related issues. A study conducted by Ghostery and published by Vox revealed that prominent datings sites including Tinder and OkCupid have trackers from Facebook and Google on these websites. Trackers can reveal data about a user and can be used extensively for target advertising.
As seen from the above example of OkCupid, people are wary about their private data being online and are willing to search for a secure platform. To mitigate this issue, Hinge CEO suggested that their highest priority is to take data related security and privacy seriously and curb potential data breaches of its users’ data (Yahoo Finance). This initiative might have attracted more users to Hinge knowing that their data is at least being protected to a certain level.
While there is no website nor an app that is fully immune to hacking and/or target advertising, it is a trade off that dating app users must be willing to take while giving access to more cookies on (websites) in order to get more chocolates this valentine’s day.
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